Podcircle Podcast Podcircle

April 2, 2024 marks the end of Google Podcasts as Google makes a significant shift towards hosting podcasts on YouTube Music. What does that mean for your show? And what if you're creating a new show? We're breaking it all down for you in this episode. We're also going to cover the importance of setting up a YouTube channel, utilizing YouTube Studio for podcast management, and the advantages of YouTube as a podcasting platform — including enhanced discoverability and the ability to engage with audiences through video content. 

Are you feeling stuck with your podcast? Learn about our Podcast Strategy Sessions.
00:46 The End of Google Podcasts: What It Means for Podcasters04:25 How to Transition EXISTING Podcasts to YouTube Music06:43 Setting Up A NEW Podcast on YouTube Music09:38 Why YouTube is Essential for Podcasters13:14 Upcoming Episodes: Optimizing Your YouTube Presence
New podcaster? Grab the Podcast Starter Kit.
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► Need help launching a podcast? We do that!► Need a professional podcast editor? It's our specialty.
► Recommended Podcast GearMicrophoneHeadphonesEarbudsWebcam
► Recording remote podcasts like us? Use Riverside!► We use Transitor.fm to host our podcast and you should, too.
Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.

Have you heard of the bestselling book 'Steal Like an Artist'? Well, today we're going to teach how to steal like a podcaster — how to overcome creativity slumps and refresh your content. We're giving you techniques for identifying key influences and remixing ideas to create something new, all while maintaining your show's authenticity. We also touch on overcoming imposter syndrome and share our own strategies for continuous improvement and audience engagement.

Are you feeling stuck with your podcast? Learn about our Podcast Strategy Sessions.
02:17 Infusing Your Podcast with Creativity: Steal Like an Artist03:26 Identifying Influences and Innovating Your Podcast06:11 Embracing Your Unique Voice and Style12:17 Optimizing Your Podcast: Strategy Sessions and Growth
New podcaster? Grab the Podcast Starter Kit.
--------------------------------------------
► Need help launching a podcast? We do that!► Need a professional podcast editor? It's our specialty.
► Recommended Podcast GearMicrophoneHeadphonesEarbudsWebcam
► Recording remote podcasts like us? Use Riverside!► We use Transitor.fm to host our podcast and you should, too.
Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.

Welcome back to the Podcircle Podcast! For those of you who recently found the podcast, we're re-airing one of our most popular episodes.
“I have an idea, let’s push record and figure it out as we go.” Unfortunately, this is not a winning strategy to launching a successful podcast. There’s a lot that goes into making a podcast from ideation to putting your first episode out into the world. We’re here to break it all down for you — from strategy and production to distribution and marketing.

Are you feeling stuck with your podcast? Learn about our Podcast Strategy Sessions.
STRATEGY0:00 Intro2:57 Create a strategy4:48 Brainstorm guests5:37 Develop a content plan6:00 Determine episode length and release cadence6:46 Write Show Description7:04 Podcast ArtworkPRODUCTION8:00 Gather equipment9:52 Select music11:26 Write intro and outro segments12:50 Recording remote podcasts?13:35 Record your first episodes
DISTRIBUTION15:08 Setting up podcast host16:14 Distributing to Apple, Spotify, Google, etc17:12 Create a podcast website18:17 Create social media templates19:39 Publish trailer and first episode20:04 Celebrate!!

New podcaster? Grab the Podcast Starter Kit.
--------------------------------------------
► Need help launching a podcast? We do that!► Need a professional podcast editor? It's our specialty.
► Recommended Podcast GearMicrophoneHeadphonesEarbudsWebcam
► Recording remote podcasts like us? Use Riverside!► We use Transitor.fm to host our podcast and you should, too.
Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.

We're re-airing one of most popular episodes of the Podcircle Podcast this week. If you've notice a big change in your download numbers, tune in — it may not actually mean a drop in listenership!
Did your download numbers drop late last year? We discuss the recent iOS 17 update, its impact on your podcast downloads and why this shift isn't necessarily a sign that your podcast audience is declining — we'll explain everything! We also emphasize the importance of looking beyond download numbers alone to properly gauge a show's success. Join us!
Mentioned in this episode:  Episode 9. Are You "Winning" With Your Podcast?

Are you feeling stuck with your podcast? Learn about our Podcast Strategy Sessions.
01:18 The Impact of Apple's Podcast’s Recent Update
06:01 The Effect on Podcast Metrics
06:27 Looking Beyond Downloads Numbers
10:34 The Importance of Quality Content
11:02 Optimizing Your Show
12:52 Keeping Your Show Top of Mind
14:35 Tracking Your Show's Performance

New podcaster? Grab the Podcast Starter Kit.
--------------------------------------------
► Need help launching a podcast? We do that!► Need a professional podcast editor? It's our specialty.
► Recommended Podcast GearMicrophoneHeadphonesEarbudsWebcam
► Recording remote podcasts like us? Use Riverside!► We use Transitor.fm to host our podcast and you should, too.
Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.

This week, we're re-airing our very first (and most popular) episode of the Podcircle Podcast. If you're new to the show, we wanted to introduce ourselves by going back to the very beginning and asking maybe the most important question — why should I (or shouldn't I) start a podcast?
You’ve got an idea to share, a message to spread, or customers to reach, and you’re ready to start! Podcasting has the potential to meet your goals and beyond. Did you know that only 21% of podcast achieve more than 10 episodes? So before you press record, check out why we think you shouldn’t start a podcast and the four reasons we think you should.

Are you feeling stuck with your podcast? Learn about our Podcast Strategy Sessions.
WHY YOU SHOULDN'T START A PODCAST1:11 You want quick results3:54 You want people to find your podcast organically6:51 You don't know what you're about8:55 You're trying to do it all yourselfWHY YOU SHOULD START A PODCAST13:48 You want to increase brand awareness and loyalty17:00 You have a product or service to talk about19:55 You want to establish yourself as an authority in your space20:47 You want to network with others in your field

New podcaster? Grab the Podcast Starter Kit.
--------------------------------------------
► Need help launching a podcast? We do that!► Need a professional podcast editor? It's our specialty.
► Recommended Podcast GearMicrophoneHeadphonesEarbudsWebcam
► Recording remote podcasts like us? Use Riverside!► We use Transitor.fm to host our podcast and you should, too.
Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.

We are delving into the crucial distinction between a target market and a target audience and emphasizing the importance of specificity in content creation to effectively connect with and appeal to your desired audience. We're also offering practical tips to analyze your current client base, understand audience demographics and habits, and aligning content with your audience's goals, problems, and fears. Whether you are a new or seasoned podcasters, we're here to provide valuable insights into optimizing podcast content and marketing strategies to meet your target audience's needs.

Are you feeling stuck with your podcast? Learn about our Podcast Strategy Sessions.
00:42 Diving Deep into Your Ideal Audience01:08 Defining and Connecting with Your Target Audience
03:56 Identifying Your Audience's Habits and Preferences
06:16 Aligning Your Content with Customer Goals
08:12 Addressing Problems and Fears
09:41 Iterative Feedback: Refining Your Audience Strategy

New podcaster? Grab the Podcast Starter Kit.
--------------------------------------------
► Need help launching a podcast? We do that!► Need a professional podcast editor? It's our specialty.
► Recommended Podcast GearMicrophoneHeadphonesEarbudsWebcam
► Recording remote podcasts like us? Use Riverside!► We use Transitor.fm to host our podcast and you should, too.
Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.